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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. The power to collaborate with other business units across a company and its teams when...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    Content is a Piece of the Big Picture A big picture word nowadays, content has truly driven the industry into new realms in 2013, and 2014 will be sure to be another adventurous year. By being transparent to your followers, you will likely gain and...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    A tweet has 140 characters and a picture is worth a 1,000 words. The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates.

  5. Twitter Speak From @ to Z – Terms & Definitions

    This is the page with your picture, description, and everything you've tweeted. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. Integrate great storytelling and content strategy in...

  7. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    First things first: Understand the big picture of social media, who uses it and how that relates to your brand. Looking at the big picture of how those social media networks act within your overall marketing plan, and how they contribute to your...