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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals have an interest in creating a user-friendly interface so that customers achieve the business’ end goal. With greater knowledge of each other’s disciplines, UX and marketing experts can ensure business goals are...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Furthermore, sophisticated marketers are improving measurement and aligning to overarching business objectives such as revenue and profit. With the festive shopping season getting into full swing, search marketers have been busy concatenating...

  3. Are Scholarship Links Considered Unnatural by Google?

    So, what can a business owner do to attract links to their site and not raise the ire of Google? When I search for the following, I see many opportunities for a link: This quick search shows me link opportunities from high PR authoritative .edu...

  4. 4 Pitfalls to Avoid Heading Into the Holidays

    Many brands still struggle with the true value of mobile to their business. If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans.