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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. JE: Amazon continuously optimizes every aspect of...

  2. Why SEO Can't Reside in a Silo

    In addition to encouraging repeat purchases, social and email marketing are also very effective at nurturing leads that an SEO campaign delivers, but may not have converted on the first visit. By combining SEO with a great website and effective...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Generate leads. Shorten the sales cycle. By matching your content to the customer lifecycle, you ensure you're hitting customers with the right message, at the right time, when it's mostly likely to make an impact and have a positive effect on your...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After investing all this time and money into marketing efforts that drive traffic to your website, it's ultimately the website's responsibility to convert that traffic into leads or sales. This is an important point because a negative perception of...