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  1. So... You Think SEO Has Changed?

    It's because more and more people are finally starting to understand what the implications of SEO best practices really mean to their business. Thus, folks who have been historically using short cuts or tactics that might be considered less than...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Employ these simple (yet high-impact) best practices: Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Localize on-page business content (e.g.hours, driving directions, local descriptions, etc.

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Ultimately, we want to see how we compare against the competition so we can leverage best practices and enhance our current performance. Put together a list that includes both successful direct competitors who are very active in PPC as well as top...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...