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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A webinar on retirement savings best practices. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Both have an abundance of resources for anyone who...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  3. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Her book, "Silent Spring", brought the issue to the forefront in the U.S.despite heavy opposition from chemical companies who didn't want to see any impact on their business practices. Today's Google Doodle honors marine biologist Rachel Louise...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The topic is once again front and center in the Web marketing industry with research coming from...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    You too can achieve similar or better results by following a few basic content syndication best practices. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow when using syndication as a...

  6. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in place to promote that content. While marketing practices are relatively known and can be summed by the various tactics in the marketing...