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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. They are likely coming from the Yellow Pages and local networking.

  2. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. But if you’re not online today, no matter how big or small your business is, you’re likely going to...

  4. Are You Competing with Your Own Business Identity?

    For example, a business owner would place a yellow pages ad with a directory publisher representative who collected the information and delivered pithy, descriptive content intended to catch the eye of a consumer browsing a particular heading.

  5. SEMPO Tells Government: Don't Censor Search Engines

    Imagine a scenario in the physical world where a large company – let's say Walmart – bought 65 percent of the land in a town, rented out retail space to businesses, but then removed all signs and yellow page entries for any business that competed...

  6. Search Secures Recognition as Local Business Info Provider

    Yellow Pages saw more general use over the course of a year (with 84 percent using Yellow Pages, online or offline, at least once in the last 12 months), while search sites saw more use on a monthly basis (67 percent monthly use to the 62 percent...