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  1. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Native advertising is the missing link in a small business’s content marketing plan that can make it succeed.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before...

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. It's the digital lobby of your business. Both have an abundance of resources for anyone who has...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. Small business owners don't have the luxury of being wrong.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So these websites are getting penalized because they get convinced by these guest bloggers that their site would actually improve with all these guest blogs, when in fact all they are is disguised link schemes.halcyondaze, we see a lot of business...

  8. Google Penguin Got You Down? Work on Customer Service

    As many small business owners know, income comes from many sources. It follows logically that the period directly after an algorithm update is an excellent time for small businesses to examine other areas of their business for returns while the SEO...

  9. Social Media Automation: A Beginner's Guide for Small Business Owners

    This leaves small business owners confused, lumping social media in with SEO as another online marketing phenomenon they don't like or understand ¬– and certainly can't afford. Small business owners are resource-constrained and need to be clever.