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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Significant spikes in the restaurant category occurred after standard...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. These people are searching for business hours, directions to a local store, product availability, or the...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Like any other marketing activity it has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. It's becoming an important part of any organization's marketing mix...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Your results will improve drastically and you'll have resources freed up to work on other business initiatives. Look at other ways to grow, such as influential sites that can send relevant traffic to your site, leveraging social media to scale link...