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  1. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. CIO.com recognizes SEM as a combination of paid advertising, search engine optimized...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? If almost three-fourths of customers are researching locations before visiting a business for the first time, prioritizing and leveraging search engines will help convert...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. No matter how abstract your business is you can find some way to make it locally...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world.