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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Many brands still struggle with the true value of mobile to their business. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  2. "Which Update?" Is the Wrong Question

    If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can we do to improve out content and link profile?

  3. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): Google My Business One of the easiest things which many PPC marketers aren't utilizing is Google My...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Two years later, referrals were the lifeline of the business, and clients were happy...

  5. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Native advertising is the missing link in a small business’s content marketing plan that...