To learn how to add schema location markup check out Carrie Hill's step-by-step article. An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog...
Small Business Social Media: 3 Tips to Get Started Content Creation Ideas for Better Business Blog Posts, Images, or Videos If this article resonates with you, and you feel your team is ticking off a lot of these boxes, you're doing a really good...
There are three things a small business needs to think about when venturing into social media for the first time: If you're a small business, your successes are going to hinge on this person (or these people).
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. Running a promotion on LinkedIn can have good results for business-to-business (B2B) entities. Email marketing is by far the highest converting...
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Hopefully you find this list useful and get some new ideas for helping your small business SEM along.
There comes a time when every small business has to decide to expand and grow, or stay where they are and keep things simple. You can't enter into any contract or business agreement without knowing what you're getting into.
Being successful in any aspect of your business takes just as much time investment, so don't skimp on these steps. We talk to a lot of people who are looking for help with their online marketing. Anyone with the desire and opportunity can learn any...
Carrie Hill will return with a new column in two weeks. Once you know what you should be looking at, your online business will thrive with just a little effort. Do you have Web analytics installed on your small business Web site?
I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...
Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. These are great places to market your kid's clothing shop or an online cookbook or kitchen store.
Let's focus on two major "points of light" to consider when you're building or overhauling your small-business Web site to be both search- and user-friendly. As small business owners, we don't have time to buy one tire at a time.
Here are some ideas for testing the viability of your online business plan before you spend a bunch of money on marketing and development. There are definitely other ways to get started with an online business that is dependent upon search to succeed.
In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.
They can be your brand evangelists, your community bullhorn, and a great way to ensure continued ROI for your online and brick and mortar business. Take care of them by keeping them up to date on what's happening with your business, and they'll...
It's important to know the strengths and weaknesses of what you're doing and get the issues that are holding your online business back out of the way. In doing a wide variety research into what is and isn't working for a small business Web site, I...
That being said, keeping the storefront open is dependent upon their street business -- or they'd work in their basement in their PJs all day. Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to...
They haven't claimed their listing, so the link in the query goes to their Google Local Business Listing with four phone numbers. Marketer's note: There's a link to their Web site just above the fold on their local business listings page, but as a...
Small business owners must be aware of what their ad copy promises, and how they deliver on those promises. A little bit of your valuable small-business owner time can go a long way -- so make sure you're investing that time where it really counts.
