SEO News

Your Business Online Carrie Hill

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  1. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. I do almost all of my shopping online, while my mom would hesitate and feel utterly exposed if she were to enter her credit card in an online form.

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. Running a promotion on LinkedIn can have good results for business-to-business (B2B) entities. Email marketing is by far the highest converting...

  4. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  5. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...

  6. Better Targeting = Better Leads -- Demographics for SMBs

    Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. These are great places to market your kid's clothing shop or an online cookbook or kitchen store.

  7. Users and Search Engines Want the Same Things

    Let's focus on two major "points of light" to consider when you're building or overhauling your small-business Web site to be both search- and user-friendly. As small business owners, we don't have time to buy one tire at a time.

  8. Testing Your Online Business Plan

    Here are some ideas for testing the viability of your online business plan before you spend a bunch of money on marketing and development. There are definitely other ways to get started with an online business that is dependent upon search to succeed.

  9. SEW Experts: Testing Your Online Business Plan

    In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.

  10. E-mail Marketing Tips for Small Business

    They can be your brand evangelists, your community bullhorn, and a great way to ensure continued ROI for your online and brick and mortar business. Take care of them by keeping them up to date on what's happening with your business, and they'll...

  11. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    It's important to know the strengths and weaknesses of what you're doing and get the issues that are holding your online business back out of the way. In doing a wide variety research into what is and isn't working for a small business Web site, I...