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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But really, when you look at it from a big picture standpoint, the majority of your content will live on other people's sites – it will be spread around. One sheet of paper, some picture representation, some bullet points of who that persona is.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  3. Twitter Speak From @ to Z – Terms & Definitions

    This is the page with your picture, description, and everything you've tweeted. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    First things first: Understand the big picture of social media, who uses it and how that relates to your brand. Looking at the big picture of how those social media networks act within your overall marketing plan, and how they contribute to your...

  5. Attention Digital Marketing Director: Read This for Your Social Media Success

    During my recent presentation at SES Toronto, I shared the ways in which executives need to start thinking about social to see the big picture of investing and reaping its rewards. If social media marketing isn't your core business, you'll need to...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Julie inspired me to see how rewarding it is to own a business and that it is...

  7. 5 Reasons Why People Hate International Search Marketing

    If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how...

  8. Small Business Social Media: 3 Tips to Get Started

    This picture is on the post on my website, and the content is easily pinnable. There are three things a small business needs to think about when venturing into social media for the first time: If you're a small business, your successes are going to...