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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. Within search results, information tied to...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The site is so incredibly big that it's absolutely the "very long tail" that drives the business. We needed to get to a point where we were making intelligent business decisions based upon "factual" information, rather than feelings.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of...