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  1. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Having studied the promoted and sponsored space for quite some time, it...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Google has plans to open an office in Indonesia as early as this October or before 2012, targeting small and medium-sized businesses, according to media reports. Although Google Analytics is the most popular web analytics tool for online marketers...

  3. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    A year ago, CompTIA released a study showing that small and medium-sized businesses are becoming some of the fastest adopters of new technology. As more marketers start to integrate social into their marketing mix, make sure you're staying on top...

  4. What's a Yahoo Advertiser to Do?

    From the small business doing it themselves, to the big businesses bringing their interactive advertising in-house, any advertiser using a credit card as their method of payment for Yahoo Search Marketing will be subject to this optimization process.

  5. Leveraging Big Business Assets for Better SEO Visibility

    Most large businesses have multiple assets throughout their business arsenals, mainly other large or mid-sized sites that may have been acquired over the years. Most commonly, these sites are managed by various units within the business and are...

  6. Pricing Models for the Small SEM Shop

    Through real-life experiences and in-the-trenches recommendations, SEMs were able to gain a wealth of new ideas from this session that could aid in protecting and prospering their businesses.Christine Churchill is President of KeyRelevance.com, a...