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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Assess the Regional Demand for Your Product or Service If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia-Pacific...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.

  4. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    A U.S.court has ordered local business review website Yelp to reveal the names of seven of its anonymous reviewers. Hadeed's complaint further alleged that the negative comments were defamatory because they falsely stated that Hadeed had provided...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Optimize your Google+ Local Business Page. Provide good quality products and customer service. Include business images for the Google Carousel. Send consistent business information to Google (as well as other search engines), and social profiles...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: User Experience/Web based customer service content/tools. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry...