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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  2. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Foursquare's promotional video shows their new ads in action: Foursquare Ads, which were introduced in July, use a pay-per-action model; advertisers are charged only when a user clicks through to see their business information or checks in at their...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    YouTube video campaigns are getting an enhanced upgrade as well – deadline is August 8. Previous visit status (Remarketing Lists for Search Ads) If we can go some way toward explaining this then we can decide how to treat those users differently...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Video is an excellent form of content marketing that is still under-utilized by small businesses. As small business owners move through the here we go...