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  1. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. As they shop they will be reinforced with your message and if they decide to purchase online your business still benefits. Make sure you're visible and present in local search, with up...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals;

  5. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Previous visit status (Remarketing Lists for Search Ads) Then you can further boost results by creating mobile preferred ads and setting bid adjustments for location and time. If we can go some way toward explaining this then we can decide how to...