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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. Exactly the effect advertisers spend hundreds of billions of dollars on each year...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. Still, one in four small business advertisers rely exclusively on broad match keywords, while one in five don't use a single negative keyword.