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  1. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): To further enhance your local mobile ads, here are some useful mobile text ads optimizations you can...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process.

  3. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as...

  4. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase or use of marijuana. Ads may not promote or facilitate the sale or consumption of illegal or recreational...

  5. 4 Ways to Expand PLA Success in 2014

    The local information shown in these ads gets pulled from the product feed; so marketers must ensure feed accuracy. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that...

  7. Future of Paid Search: Think Target Audiences, Not Just Keywords

    What ads should you be using? Think about your own business and create this list. Somebody searching for "red roses" might be looking to order a bouquet online, but they might also be after a local store that stocks them, or looking for pictures...