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  1. Can Groupon Break Into the Search Market?

    At the same time, the increased visibility that comes with detailed listings pages increases visibility and social engagement, and may make businesses more inclined to purchase offers. Next up is a plan to tie listings to reservation sites and...

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. The announcement said that “following the completion of the...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed in directories like Yelp (especially now that we are seeing a boost for directory listings) Managing your listings well Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? Not all of the questions below might be...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how...