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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: If your business or client has a physical store, then these...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Additional features include: support for AdWords Shopping campaigns; inventory-aware...

  4. PPC Management Operations: The Ultimate Guide

    Consider Remarketing and Product Listing Campaigns When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. But keep in mind that every new advertising...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...

  6. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions PLAs are another great way to take up brand real estate for an ecommerce business that sells its...

  7. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  8. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  9. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can't use them with Product Listing Ads: This is annoying. Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. This is an argument to keep your RLSA targeted ads in a separate campaign...

  10. Why Google Will Reject, Block, or Flag Your Data Feed

    If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through the Google merchant login. For example, a toy gun may be noted as a weapon due to the term "gun" in the product title or description.