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Your Business Keyword Effectiveness Index

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  1. The Small Business Guide to Choosing Keyword Phrases

    My article on SEO and PPC had a surprising amount of feedback focused on my use of the term KEI (keyword effectiveness index). The keyword effectiveness index is a measure of how popular your keywords are, and how much competition there is for that...

  2. PPC & SEO -- Two Great Tastes that Taste Great Together

    My preferred technique is to build a quality page of content for a term that may have a hefty search volume -- and a high KEI (keyword effectiveness index). By putting your initial keyword research into a PPC campaign measuring the actual traffic...

  3. The "Secret System" of Search Engine Advertising

    All of the panelists agreed that search engine advertising is growing at such an extraordinary rate not just because of guarantees and the popularity of search, but also because advertisers can do a much better job at targeting effectiveness than...

  4. Tracking and Measuring Search Engine Marketing Success

    To illustrate the various techniques discussed by panelists, we decided to measure the effectiveness of a search engine marketing campaign performed for a real client. PositionTech http://www.positiontech.com PositionTech's submission tool shows...

  5. The Search Engine Update, August 2, 2001, Number 106

    SearchDay readers sound off on the ethics, practicality and effectiveness of search engine cloaking. The service has also announced that it will refresh its index every nine to 12 days. Index size is 625 million pages, where it has been since...

  6. The Search Engine Report, August 2, 2001, Number 57

    SearchDay readers sound off on the ethics, practicality and effectiveness of search engine cloaking. That's just below the 700 million or so pages that Google has in its full-text index. The service has also announced that it will refresh its index...

  7. The Search Engine Report August 2, 2001-Number 57

    SearchDay readers sound off on the ethics, practicality and effectiveness of search engine cloaking. That's just below the 700 million or so pages that Google has in its full-text index. The service has also announced that it will refresh its index...