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Your Business Internationally

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  1. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their efforts to organizational business goals.

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. You do have to consider the incremental downloads and revenue you can gain from internationalization and localization strategies, but...

  3. 5 Reasons Why People Hate International Search Marketing

    When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. You could work with a Trustee, but with that, you could...

  4. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Now many analysts consider the CIVETS countries as a second wave of emerging economies, which could offer excellent opportunities for global business. They also tend to search in their native language first, even when looking internationally.