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  1. Elixir Interactive Online Reputation Management Case Study

    What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and...

  2. Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program

    Kennedy, the Founder & MP of Beyond Ink and the FP & CMO of Joblr.net, interviewed Fionn Downhill, the CEO and President of Elixir Interactive, about the problems created because many of today's college marketing courses still omit search...

  3. Agency Leadership -- Imparting Your Vision

    Over the past few months we've talked about how to build and grow your SEM business. Your job as leader involves developing close relationships with those who work under you, as well as with your peers, business associates and customers.

  4. Training Your Search Marketing Employees - Part 1

    Your employees are the most important asset of your business. If you hire someone with a lot of knowledge, they may not need to be trained in their specialty, but they'll need to be integrated into the ways of your business.

  5. SEW Experts: Training Your Search Marketing Employees

    In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees. Your employees are the most important asset of your business.

  6. Recruiting the Right People for Your SEM - Part 2

    Hiring employees is one of the most challenging areas of running a business. Specifically, I explored how to evaluate whether you need to hire, and also how to determine the types of hires you'll need to make your business a success.

  7. Sales and Your Search Marketing Agency - Part 2

    What if the prospect won't tell me about their business and simply wants a proposal? If the proposal talks to the business and marketing goals of the prospect, then there's a much better chance of conversion.