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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. He will share some great insight into where search is going and the...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. The data showed the high correlation between a top positions...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Significant spikes in the restaurant category occurred after standard...

  5. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo reports 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. When it came to cost-per-click (CPC) data, Kenshoo said...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where...