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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Approaching reputed sites to feature your content or offer you link backs will only be useful if these sites have anything to do with the...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. New data coming from BrightEdge’s Data Cube analysis reveals...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...