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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. A percentage of mobile users searched for location and phone number...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: By trying different combinations of keywords that are important to my business you can find opportunities and threats.