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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Approaching reputed sites to feature your content or offer you link backs will only be useful if these sites have anything to do with the keywords that are important to your business. Include fresh data, opinions or views on the acquired content...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. According to the analysis in BrightEdge’s data set, we found queries related to the...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SAP started the switch to attribution modeling based on the needs of their business and identifying their customer journey. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel...

  6. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. And, after testing the new chip, Microsoft announced it will begin testing the new technology on all Bing servers in one...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. It starts with considering all the different segments of data you have access to – hour of day, day of the week...