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Your Business Carrie Hill

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  1. 9 Things You Must Update When Moving Your Business Location

    Are you thinking about moving your business to a new location? Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've moved. Moving your business from one place to another is...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. I was really excited to see some new information in one of my Google Analytics profiles this week. What wasn’t so exciting is that out of the approximately 20...

  3. Structured Data First Steps: Adding Schema Location Markup to Your Website

    Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business. You can choose Organization, and then choose a more specific type of organization...

  4. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  5. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  6. My "Must Have" List of Directories

    I'm a huge proponent of submitting yourself to directories that are directly related to your business. If you offer a service or product-based business, writing a guide at Work.com can really get you some nice exposure.

  7. How SMBs Can Optimize their Social Networking Time, Part 2

    Here are some ideas for promoting your business in a forum without being "pushy. Suggestion is a powerful tool, and being very helpful without badmouthing your competitors or constantly expounding the virtues of your own business is an art form.