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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. A critical output of this initial user research and problem...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Then, every time you start to craft or modify your content strategy, ask yourself which buyer you're looking to make more aware of your brand, convert, or sing your praises. People will make quick assessments about your work, and although your...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Finally, ask them where they would go to validate that the company they found was a...