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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. The power to collaborate with other business units across a company and its teams when...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But really, when you look at it from a big picture standpoint, the majority of your content will live on other people's sites – it will be spread around. One sheet of paper, some picture representation, some bullet points of who that persona is.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. Integrate great storytelling and content strategy in...

  5. Attention Digital Marketing Director: Read This for Your Social Media Success

    During my recent presentation at SES Toronto, I shared the ways in which executives need to start thinking about social to see the big picture of investing and reaping its rewards. If social media marketing isn't your core business, you'll need to...

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    A (Penguin) picture is worth a thousand words: This website, like many small business websites, had not built up a lot of natural links. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.

  7. 5 Reasons Why People Hate International Search Marketing

    If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how...

  8. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Because the picture could also represent a small business CEO who is closing a new deal before dropping her child off to day care. Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to...

  9. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    IBM’s method of counting only the last referral doesn’t paint a clear picture of the sales journey it took for each of those site visitors to land on the site and complete a purchase. To gauge the effectiveness of your social marketing efforts, you...

  10. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    However, the big trick on advertisers is that we still aren’t really getting the whole picture. Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers.