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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is trending. Yelp Trends can also help a business owner expand into related territory to try and keep up with the changing...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    The Small Business Guide to Conversion Rate Optimisation (Simply Business) This Simply Business resource presents a step-by-step guide to CRO in unique fashion. What's more, the case studies listed can be filtered by the business's industry and the...

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge leap forward not only...

  4. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. Having rich, unique, engaging content has become a solid way to help grow...