Infinite scroll is great for sites like Facebook where you have linear information that is best delivered in a never-ending story, but is this true for all sites or site pages? Never use infinite scroll on your homepage!
Other recent Google search page experiments have included infinitescrolling and a locked search box. This alternate version has an independent scroll-bar for the left-column options and features a slightly cleaner overall design.
Google is trying out a new way to move beyond the first 10 results of the SERP: infinitescrolling. Google already has infinitescrolling on some of its features, most notably Google Image Search. The What and Why of InfiniteScrolling
Although nothing is for sure at this point (many of Google’s tests don’t get beyond the experimental phase, and there were erroneous reports of Google testing infinitescrolling late last year), this new search user interface has prompted...
Google's Next Big Change: InfiniteScrolling Search Results? In response to speculation around infinitescrollingGoogle VP Marissa Mayer states why Google doesn't offer infinitescrolling. Google Testing Out A Sexier Top Nav Bar [Pics] - TechCrunch
Google's latest search experiment appears to be infinitescrolling search results. Infinitescrolling in Google basically means that you wouldn't need to click on a page number or the Next link. It was just a Chrome extension known as FastestChrome...