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  1. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: While those may seem obvious to anyone who's ever hung around a Whole Foods salad bar, there are other less obvious interests...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be...

  3. Google Unnatural Links Manual Penalty: A Recovery Guide

    If a link is on a gray bar page and the domain is PR0, unless the domain is new and related. Some prefer to use an email address associated with the penalized website: [email protected] Concurrently, Google processes 20,000 reconsideration requests...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    They loved the progress bar, the popup rewards, and the accumulation of points and badges. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one.

  5. Retail Paid Search Competition Heats Up with New Entrants

    The bar chart below provides an overview of the advertiser dynamics within each retail sub-category by decomposing four aspects of the top PPC advertiser rankings. To address these questions, we recently published a research report ranking the top...