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  1. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    Moved search tools and options to the horizontal bar above results. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant...

  2. New Targeting & Tools for Small Advertisers on Twitter

    Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform.

  3. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    In relation to the "flu symptoms" keyword, have you ever tried typing your symptoms into a search bar? We all know that the winter can be a challenging time, especially when it comes to suffering from ailments such as the dreaded cold and flu.

  4. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    If you’re a pub, for example, make sure you’re under Pub/Bar and not Restaurant/Cafe. Category > Pub/Bar, Business Name: George’s Pub s existing userbase. A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and...