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  1. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    The keynote is Kaushik’s last stop on his 2012 U.S.tour, which has included SES dates in Toronto, San Francisco, London and New York. Sandler opened Day One of SES Chicago with her early morning workshop, Maximizing the Effectiveness of LinkedIn to...

  2. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    A recurring theme of Amber Mac's keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social media presents. A New York City police officer recently gave Casey Neistat a $50 ticket for...

  3. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    Matt McGowan (seated) and Mike Grehan (standing) at SES Toronto 2010. But I've got to give her credit for posing with the mascot of Invesp consulting, a friendly land-shark, at SES New York 2009. Mona Elesseily (left) with land shark (center) at...