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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. Search results beware and be aware, customer service is part two of the social media revolution.

  2. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. In the case of yoga, various other terms are mentioned frequently alongside...

  3. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...

  4. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    When diving into the data for this specific campaign, we were able to see our audience skewed towards females ages 25-34 who enjoyed physical fitness, specifically yoga. As the top social networks grow and new social networks are created, new and...

  5. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    If you sell minimalist athletic shoes, your Avatars may include a follower of the Paleo diet, a yoga teacher, and an ultra-marathoner who sleeps with a copy of Born to Run under his pillow. After months of agonized waiting, my daughter finally...

  6. Google, Bing Launch TV Commercials For Holidays

    In this series, animated characters use Bing features such as Travel or Local to find ways to solve their often comical problems - take Yukon Cornelius and his sudden need for Hot Yoga or the Abominable Snowman searching for tips on how to become...

  7. Ask.com's Top Questions of 2009: Refreshing, Existential and Disturbing

    Is yoga better for you than Pilates? Ask.com gets a lot of their search queries in the form of a question - more so than any other search engine. So, it makes sense that their end-of-the-year list features questions instead of keywords.

  8. SearchDay | Users and Search Engines Want the Same Things

    Overlaying search with geography Feb 1, 2009 I'm doing a tiny project for a friend of mine who owns a yoga and pilates studio. CarrieHill Users and Search Engines Want the Same Things SEW EXPERTS: LITTLE BIZ Optimizing your site for users is just...

  9. SearchDay | Is Your Landing Page Relevant?

    Overlaying search with geography Feb 1, 2009 I'm doing a tiny project for a friend of mine who owns a yoga and pilates studio. WilliamFlaiz Is Your Landing Page Relevant? SEW EXPERTS: OUTSOURCED Your landing page is the first impression by which...

  10. SEO Dreams are Made of This

    For example, let's say a page is written toward a particular product, like a yoga floor mat. Typically, a site organizes this by category, and lists it under yoga supplies or floor exercise equipment.