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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When done right, linkable assets can yield: Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? But if you're only goal is links, you really aren't harnessing the full ROI potential of your...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  50 event-related online brand mentions (not fuelled by a paid press event) at equivalent press event costs of $800 that yield an average 40 brand mentions = $1,000 equivalent press event PR value

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Basing SEO decisions on old, inaccurate SEO data will yield corresponding SEO results. Making use of technology for weekly or monthly automated reporting will allow for more time being spent on the task of SEO which will yield better results for...

  4. Paid & Subscription-Based Keyword Research Tools

    For example, a query for "flowers" may yield "roses", "floral", "mother day gifts". HubSpot is a comprehensive inbound marketing software that provides some search engine optimization tools. Software shows a “difficulty score” to separate the...

  5. Biggest Search Events of 2011 & Predictions for 2012

    It ensures that search queries relating to time-sensitive events, such as the Olympics, are more likely to yield results about recent or upcoming events than about those held a long time ago. Google made this the "default experience" for signed-in...

  6. Public Relations Nightmare for Google Search Results

    But I've also got to hope that Google's PR professionals -- who don't change their policies and procedures on a daily basis -- will also take time today to review whether it was wise for a company spokesman to sidestep the question of "whether...