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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday gifts before Halloween. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top...

  2. Google App Searches Gmail for Upcoming Bills

    Current Google Search users must opt into the new service in order for it to be activated. Unfortunately, when I tried to search for them using the Google App there were no results to speak of. This helps reiterate to Gmail users that their...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You could be surprised with how direct traffic from some sites performs when compared to search referrals. Another side effect of guest blogging was innocent webmasters being suckered into posting guest blog posts simply because spammers promote...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Although search and social elicit different behaviors, they have a strong impact on one another. To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest.

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since voice search can be more convenient, quicker, and continues to gain popularity worldwide, yes, digital marketers may have to yet again adapt some search strategies around another vertical. In 2009 the authors of "The Art of SEO" predicted an...

  6. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. He brings up yet another food example, which was very surprising. But instead, they found there wasn’t the perfect result, and there was...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also managing search, social, the website, etc. He cautioned that some consumers just don't just engage in email...

  8. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  9. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  10. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  11. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...