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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. What unique experience or perspective do you have that's in demand in your industry, but...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Another side effect of guest blogging was innocent webmasters being suckered into posting guest blog posts simply because spammers promote how guest blogs give their site's "freshness" and "free content" yet obviously they don't reveal the...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Although search and social elicit different behaviors, they have a strong impact on one another. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections.

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since voice search can be more convenient, quicker, and continues to gain popularity worldwide, yes, digital marketers may have to yet again adapt some search strategies around another vertical. In 2009 the authors of "The Art of SEO" predicted an...

  5. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. He brings up yet another food example, which was very surprising. But instead, they found there wasn’t the perfect result, and there was...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then if you look at current, typical email programs, most of them are not proactive or they're experiencing attrition; yet we all want deepening engagements with our customers. Most brands do not have huge teams of people working on email...

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They certainly added another facet to globalism. Yet, while signed out, I still find myself targeted by ads for sites I visited when I was signed in, just as once I'm signed in, I find myself being targeted by ads for sites I have only visited...

  8. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  9. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  10. Landing Page Optimization: How to Identify Testing Opportunities

    If you ever have any trouble trying to convince your boss, IT staff, or other teams that you want to start testing try and show them current conversion numbers, or better yet current revenue numbers, Cutroni said.

  11. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...