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  1. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement rate Cost per engagement Engagement Engagement post consumption Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Ask your most engaged customers what your brand could do to be even cooler in the customer forums.

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.

  5. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...

  6. Focus on Who, What and How Before Crowdfunding Your Project

    You're also setting the tone for future community engagement and customer satisfaction experiences. Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications...