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  1. What is SEM? Depends on Who You Ask

    Below is how professionals in the industry answered the following two questions: Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising...

  2. Digital Data Trends – Search, Social, & Content Fusion

    Digital Content Must Give Answers to Specific Search Questions Gives answers to searchers questions. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for...