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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery.

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Even government shutdowns can't put a damper on...

  3. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Band-Aids Can Be Temporary When you add up all of the time involved with getting hit multiple times, putting band-aids on the site, recovering, and then getting hit again, a company could have (and should have) made all of the changes that were...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    I hear the polka band stirring. Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could appreciate.

  5. March Madness = Search and AdWords Madness?

    It looks like musician Ed Sheeran and Jared Leto's band Thirty Seconds to Mars will be battling it out in a musical “championship game. It has finally come to a close with the University of Louisville Cardinals capturing the title over the...