This makes listing your business in Yelp, Yahoo Local, and Google+ Local very important, but don't forget Bing's initiative – Bing Places. Local SEO and local online marketing is an excellent way to help local consumers connect with your business.
With basic SEO out of the way, you now need to think about straightening out your business listings and optimizing your off-site local pages like Google+, Yahoo, Bing, Yelp, and many others. They 1) Host the local landing page and 2) Claim any...
Don’t use directories, except Yelp and DMOZ, which are directories. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. But unlike many other industries where there are watchdog groups...
Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. At Google I/O 2013, huge changes to the user experience of Maps were announced.
Chris Dyson: If you are launching a new restaurant/bar then I would personally look at tapping into an existing online community such as Yelp Elite. All these people are all Yelp power users and many are bloggers or heavy social media users.
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. When it comes to local online marketing...
My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? There's also the matter of format: Will Facebook's Open Graph...
Yelp has remained a leading review site for local businesses for quite some time. Optimizing Your Yelp Listing After you've claimed your Yelp listing, it's time to optimize that listing by filling in all of the information possible, uploading...
And by the way, the ratings you see are not from Yelp. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Pureplays like Foursquare and Yelp aggregate respectable-sized audiences, but face those same monetization challenges of a fragmented SMB population. Yelp has an edge here, as it brings engineering and product focus together with direct local ad...
The biggest change reportedly will involve search results related to shopping and travel, based on complaints from firms like Yelp and Tripadvisor that claimed Google favored its own services in search results.
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear...
And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...
We have already arrived at a post-search era when users and visits are coming from an ever-greater variety of places, using discovery-type apps and sites like Foursquare and Yelp as opposed to traditional search engines.
Mobile local leaders such as Yelp and Foursquare will monetize their mobile products in more direct and substantive ways this year. This will be a clear competitor to Google+ Local, Yelp, and other leaders in mobile local search.
I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.
For B2B, for example, if you offer professional services like accounting, where are your prospects likely to find you: LinkedIn, Angie’s List, Yelp? On the right side, we see great opportunity to target Yelp in the Google Display Network.
Look to establish verification with other web profiles on sites such as Yelp down the road. Over the years, I have heard many times from individuals desiring success in SEO, the request could never gain approval as the resourced time was too great...
Yelp – Local best practices percent of national brands to invest more in local The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year.
