What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Pureplays like Foursquare and Yelp aggregate respectable-sized audiences, but face those same monetization challenges of a fragmented SMB population. Yelp has an edge here, as it brings engineering and product focus together with direct local ad...
The biggest change reportedly will involve search results related to shopping and travel, based on complaints from firms like Yelp and Tripadvisor that claimed Google favored its own services in search results.
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear...
And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...
We have already arrived at a post-search era when users and visits are coming from an ever-greater variety of places, using discovery-type apps and sites like Foursquare and Yelp as opposed to traditional search engines.
Mobile local leaders such as Yelp and Foursquare will monetize their mobile products in more direct and substantive ways this year. This will be a clear competitor to Google+ Local, Yelp, and other leaders in mobile local search.
I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.
For B2B, for example, if you offer professional services like accounting, where are your prospects likely to find you: LinkedIn, Angie’s List, Yelp? On the right side, we see great opportunity to target Yelp in the Google Display Network.
Look to establish verification with other web profiles on sites such as Yelp down the road. Over the years, I have heard many times from individuals desiring success in SEO, the request could never gain approval as the resourced time was too great...
Yelp – Local best practices percent of national brands to invest more in local The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year.
Yelp is still the 800 pound gorilla in this neighborhood, but Angie’s List, TripAdvisor, OpenTable, and Judy’s Book are all important sites as well. One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is...
And, to be fair and completely honest, my company had a bad review on Yelp (happy to share this story with anyone who wants to discuss) and this one bad review cost me – at least – one prospective opportunity.
Yelp? This column was supposed to appear a couple of days ago. I was late getting it completed, which is pretty ironic given the subject is attention and distraction. I know you don't get paid to read, and doing so is taking your time away from...
Recently, a business.txt file was proposed on Github as an alternative to hCard or schema.org business formatting, offering a place for sites like Yelp, Citysearch and Google to gather information about that business.
Most of the group buying sites will pull in reviews from Yelp or Citysearch. The draw is obvious: they have huge email databases of known buyers in exactly the locations you serve. At their best, But, getting access to that list and targeted offer...
And this is new territory for Apple, which is now cobbling together a silo'd list of local content partners like Yelp and Waze.iOS Developers I've heard from have even confirmed that mapping result sets seen in beta versions have been somewhat...
We'll be joining brands such as Facebook, Quora, Marriott, American Express, Gap, Macy’s, Yelp and Skype to discuss "the CMO agenda" and future of marketing automation for websites, search engines, and social media.
For now, companies like Yelp and TripAdvisor have every reason to feel threatened, as the giant of the web encroaches further into their business model. Just before Google announced the Frommer’s deal, Yelp was trading at over $26.
There's also display ad placement where users' local intent is inferred from their presence within a location-centric app like Yelp. That also translates to higher performance and monetization for mobile ads.
