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Yelp

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  1. Leverage Twitter's Influence To Work For Your Brand

    And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...

  2. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.

  3. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    For now, companies like Yelp and TripAdvisor have every reason to feel threatened, as the giant of the web encroaches further into their business model. Just before Google announced the Frommer’s deal, Yelp was trading at over $26.