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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. At Google I/O 2013, huge changes to the user experience of Maps were announced.

  2. Leverage Twitter's Influence To Work For Your Brand

    And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...

  3. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.