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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Links to review sites like Google+, Yahoo Local, Yelp, Angie's List, and others. Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. Ninety percent of consumers now use search engines to shop...

  2. Future of Search & Content Marketing: Expand Your Mindset

    Yelp Think Facebook, Amazon, Yelp and more. This, according to concepts emerging from Covario’s INFLECTIONPoint 2014 event on Wednesday. The major search engines are gaining less traction today than they once were as people turn to “niche” search...

  3. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    A U.S.court has ordered local business review website Yelp to reveal the names of seven of its anonymous reviewers. The only way for Hadeed to find out whether this was the case was to subpoena Yelp for the information, the Washington Times reported.

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In local, there was Yelp. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook, Zagat). Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy...

  6. Yelp Lawsuit Seeks Wages for Yelpers

    Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the Fair Labor Standards Act (FLSA) and has refused to pay wages to its reviewers. Interestingly enough, they are being represented by a law firm called...