46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. Internet yellow pages searchers also came in at 34%, up from 29% last year.
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Print yellow pages (PYP) usage may be down, but...
Company: TMP Directional Marketing TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands.
In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Internet yellow pages: 19 percent Print yellow pages: 30 percent A good example of this duality is in a recent CRM Associates study, which found...
This is the topic of a recent survey conducted by TMP Directional Marketing. Here's the breakdown: Search Engines (31%)Print Yellow Pages or . It is even on Google's list of forbiddens on its spam report - (http://www.google.com/contact/spamreport...
This is the topic of a recent survey conducted by TMP Directional Marketing. Print Yellow Pages or White Pages (30%) Internet Yellow Pages Sites (19%) People searching for local businesses online has increased from 26% in 2007 to 30% in 2008...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. New local advertising options seem to appear every day from a major search engine...
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
