An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Programs were a short list including direct mail, events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like radio and television. They do so within a cost envelope to compete with replacing yellow pages ads.
Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. There used to be this thing called the Yellow Pages, and if you had the right spot and the right...
By split testing different ad copy, businesses can find the best copy for their print ads, radio and TV scripts, and yellow pages listings. Since most offline media is of the “interruption” variety (print ads, radio and TV commercials, billboards...
More notable than the resiliency of Yellow Pages is the continual rise of search sites and the correlating decline of the Yellow Pages.eMarketer "expects that spending on print yellow pages [will] continue to decline.
Print placements in newspapers, magazines, leaflets, ballet program ads, and writing on the bathroom wall. Yellow pages for those seeking information by category search. Radio stations, newspapers, Google's SERPs, Facebook fan pages, Twitter, e...
Emerging markets such as China will grow directly through mobile, "bypassing print and Internet Yellow Pages," it said. In Europe, digital revenues "will surpass print revenues across Europe by 2014, and even sooner in several markets, including...
Full story » Print version Full story » Print version Full story » Print version Consumers Head Online for Local Business Information SEW EXPERTS: LOCAL & MOBILE SEARCH A study identifies how consumers use mobile, Google Maps, ratings, reviews...
Print yellow pages (PYP) usage may be down, but Internet yellow pages (IYP) usage is up, possibly from loyal PYP users migrating online. Also on the decline is the number of local business searchers who own print directories.
Full story » Print version Full story » Print version Full story » Print version Full story » Print version Product Pages: Which One Tests Better? Scillitani conducted an A/B test to see whether category pages or product pages would test better.
Full story » Print version Full story » Print version But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic. AT&T Plans a Mashup of Yellow Pages and Social Networking for the Under-30...
This general concept is nothing new for yellow pages, having already integrated print and online call tracking. Deals with yellow pages publishers will mostly involve a revenue share, meaning a large opportunity awaits if this can become a viable...
Radio, television, print/newspaper, and interactive -- I covered them all. When advertisers couldn't afford to advertise in the Dallas Morning News, or if an advertiser needed to supplement their print initiatives, we were there.
Is the new national TV campaign tagline or theme reflected in your direct mail, print and Internet yellow pages, or your newspaper efforts? Internet yellow pages, business directories, SEO and other annualized type investments).
Full story » Print version Full story » Print version Full story » Print version Full story » Print version Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages?
Full story » Print version Full story » Print version Full story » Print version Full story » Print version Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages?
Full story » Print version Full story » Print version Full story » Print version Full story » Print version Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages?
New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising Searches for pizza on yellow pages tend to peak in January, according to the Yellow Pages Association. Top 10 Yellow Pages Searches According to Yellow Pages Association
Full story » Print version Full story » Print version Full story » Print version Full story » Print version PPC Landing Pages: The End of the Line -- Or the Beginning? PROFITABLE PPC Amateur PPC advertisers ignore the importance of landing pages...
Full story » Print version Full story » Print version Full story » Print version Full story » Print version This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube continues its...
