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  1. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. There used to be this thing called the Yellow Pages, and if you had the right spot and the right...

  2. Skype Dials in to Local Search

    This general concept is nothing new for yellow pages, having already integrated print and online call tracking. Deals with yellow pages publishers will mostly involve a revenue share, meaning a large opportunity awaits if this can become a viable...

  3. Don't Overlook Local Search Opportunities

    When advertisers couldn't afford to advertise in the Dallas Morning News, or if an advertiser needed to supplement their print initiatives, we were there. Radio, television, print/newspaper, and interactive -- I covered them all.

  4. Integration in a Decentralized World

    Is the new national TV campaign tagline or theme reflected in your direct mail, print and Internet yellow pages, or your newspaper efforts? Internet yellow pages, business directories, SEO and other annualized type investments).

  5. SearchDay | The End of the Beginning

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages?

  6. Pizza Yellow Pages Searches Expected to Soar in January

    New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising Searches for pizza on yellow pages tend to peak in January, according to the Yellow Pages Association. Top 10 Yellow Pages Searches According to Yellow Pages Association

  7. SearchDay | Maintaining Your Image in the SERPs

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube continues its...

  8. Where's The ROI?

    I was absolutely astounded at the amount of money they spend on their print yellow pages advertising. They said they were mostly relying on some local print advertising and their yellow pages ad. You can spend half of what you pay for print yellow...

  9. SearchDay | My Wife, the Editor

    Here's the breakdown: Search Engines (31%)Print Yellow Pages or . Full story » Print version Full story » Print version Full story » Print version Full story » Print version It is even on Google's list of forbiddens on its spam report - (http://www...