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Yellow Pages Online Local Advertisers

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  1. Generating Revenue From Outsourced Local Search

    These numbers are expected to grow, especially as Internet-groomed youngsters become consumers, and as advertisers seamlessly and quickly connect with ready-to-buy local consumers online. And nearly 2 billion times a month -- representing over 25...

  2. Skype Dials in to Local Search

    After purchasing discounted wholesale calls from Skype, yellow pages can essentially own these links and drive calls -- and performance metrics -- to their advertisers. We're currently identifying high-value categories and advertisers," said...

  3. Don't Overlook Local Search Opportunities

    Fast-forward to 2009 and there are so many great opportunities for local advertisers to get in "on the cheap" (or even free). Small/local advertisers didn't have much choice. When advertisers couldn't afford to advertise in the Dallas Morning News...

  4. Improve Lead Conversions with Speed and Quality

    Compare and validate the quality of various lead sources, e.g.are search engine leads better than Internet yellow pages vs.online newspapers, etc. However, after talking to a number of advertisers, I've seen a common thread of opportunity emerging...

  5. SES New York is a Search Expo as well as an SEM Conference

    Booth: 121 eZanga (www.eZanga.com), a search engine marketing company and search engine founded by Beth and Richard Kahn in 2003, provides online advertisers with local, regional, and national advertising focused on generating high return on...

  6. Getting Closer to Mobile Local Search's Day

    Like the online world, we'll see lots of ad formats that mirror advertisers' goals to get clicks, calls, branding, or conversions. We're seeing lots of interest from small advertisers that want to drive people into their stores," Dunlap said.

  7. Local Search Tactics for Tough Economic Times

    Internet Yellow Pages: With highly desirable conversion rates, advertisers want to ensure Internet yellow pages (IYP) are maximized from a sales lead generation standpoint. Local search, and search in general, suffers from one problem: it may be...