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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    They are likely coming from the Yellow Pages and local networking. While they don't like the Yellow Pages, they understand how it works (or used to work). Online local directories: 15 percent Small businesses that are just starting online marketing...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail...

  3. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    I created the first DTP group at the Yellow Pages. What’s your favorite medium and are there any places online we can see your work? The program is designed to help marketing professionals meet their needs regardless of their experience level.

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently with Google's algorithm. Under the All online campaigns tab, select + New campaign: Google Product Search was designed to facilitate...

  6. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. There used to be this thing called the Yellow Pages, and if you had the right spot and the right...