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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    They are likely coming from the Yellow Pages and local networking. While they don't like the Yellow Pages, they understand how it works (or used to work). Social media has had a more difficult time proving direct ROI and Google's recent...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web...

  3. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  4. Will Local Make up 70% of Mobile Ad Spending?

    AdWords, Foursquare), as well as local sales organizations (i.e.newspapers, yellow pages) that increasingly bundle mobile marketing with existing advertising. In short, mobile local advertising, like most local media, includes both “national-local...

  5. SES Toronto 2011: This is NOT Your Father's Oldsmobile

    This year, Tracy Smith, VP, Performance Marketing & Go-To-Market, Yellow Pages Group, will be the keynote speaker on Day 2. Social Media Solutions on a Budget Local 2.0: the Evolution of Search SES Toronto was held for the first time in May 2004.