Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here.
Google began more aggressively serving local results in October 2010 due to the shift and growth in local search commerce by consumers and advertisers. Advertisers in turn have boosted their local marketing investment.
Many local search advertisers today want performance based ad programs and advertising providers are happy to be able to monetize the leads they are delivering via pay-per-click, pay-per-call or via another action-based lead activity.
Understanding by marketers and advertisers that the search engines' most valuable asset is the user, and therefore the search engines will often place the consumer experience above short-term financial gain
In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that target locally) and “local-local” (SMBs that advertise within their markets or service areas).
With the thought that many resellers were gouging advertisers with exorbitant markups (and a few other reasons), Google pulled the program. This includes yellow pages and smaller independents like ReachLocal -- key components for Google and just...
Also, Yahoo has announced a webinar for advertisers. Product extensions now available to all U.K.advertisers - Inside AdWords Advertisers can use existing Google Merchant Center account to highlight products directly in search ads.
Channels are physical or online places where advertisers get to users' eyes and ears. Yellow pages for those seeking information by category search. Radio stations, newspapers, Google's SERPs, Facebook fan pages, Twitter, e-mail, YouTube, ESPN...
After speaking with a number of national advertisers that market locally through branch offices, dealers, or distributors, it seems like the balance between franchise and corporate marketing strategies remains a mystery.
The last, but certainly not least, piece of this puzzle is advertisers. This also represents a departure from traditional local search in branching out beyond just listings, reviews, and yellow pages.
For advertisers already engaged in local search, make sure you have tracking mechanisms (e.g.call tracking and click tracking) in place to continue optimizing your media buys. As more SMBs and national advertisers who desire to target locally crowd...
A further sign of these deepening local and search partnerships is the recently announced sales agreement in which AT&T's local yellow pages sales force of more than 5,000 feet on the street will sell Yahoo display ad inventory to local advertisers.
Long-standing relationships with large numbers of local advertisers These numbers are expected to grow, especially as Internet-groomed youngsters become consumers, and as advertisers seamlessly and quickly connect with ready-to-buy local consumers...
MB: Some of the money spent at the local level (online and off) is national advertisers targeting locally. MB: What are the biggest market factors that you see driving mobile search adoption on the part of both users and content owners or advertisers?
Local listings continue to present a challenge for advertisers looking to get their local entities (branches, franchises, etc.accurately listed in sites such as Google Maps and Internet Yellow Pages. With so many consumers seeking local listing...
We're currently identifying high-value categories and advertisers," said Chintaka Ranatunga, business development manager at Yellow Pages Group New Zealand, which is in trials with Skype. So instead of jockeying for top rankings, yellow pages...
Fast-forward to 2009 and there are so many great opportunities for local advertisers to get in "on the cheap" (or even free). Small/local advertisers didn't have much choice. When advertisers couldn't afford to advertise in the Dallas Morning News...
However, after talking to a number of advertisers, I've seen a common thread of opportunity emerging in the timeliness and quality of how we respond to leads as they come in. Compare and validate the quality of various lead sources, e.g.are search...
Booth: 121 eZanga (www.eZanga.com), a search engine marketing company and search engine founded by Beth and Richard Kahn in 2003, provides online advertisers with local, regional, and national advertising focused on generating high return on...
Like the online world, we'll see lots of ad formats that mirror advertisers' goals to get clicks, calls, branding, or conversions. We're seeing lots of interest from small advertisers that want to drive people into their stores," Dunlap said.
