Idearc Media, which owns Superpages.com and publishes the Verizon Yellow Pages, has announced an advertising partnership with .mobi network HelloMetro. We have received great results in our current agreement with HelloMetro.com and the new...
Idearc owns several online advertising platforms including Superpages.com, Superpages Mobile, Switchboard.com, LocalSearch.com, Verizon Yellow Pages, and Verizon White Pages. Former Citysearch CEO Briggs Ferguson has been tapped to become President...
Krasilovsky noted that YellowBook's website wasn't really a priority at the company, and one line of business where Idearc had a strong lead. Local search guru Peter Krasilovsky of Local Onliner fame reported on Yellow Pages veteran Pat Marshall's...
Idearc Buys Switchboard, Other Assets from InfoSpace Yellow Pages and Search Business.com Acquired by Yellow Pages Publisher Social Media Finding Success in Social Media Blended and universal search, quality scores, social media, and personalized...
Idearc's Superpages appears to be the most aggressive with its marketing strategy and timeline. Yellow pages companies are in the perfect position to provide video technology and findability.and it's a great upsell for them.
Analysis: Idearc Buys Switchboard, Local Onliner Internet Yellow Pages Continues to Grow User Base, ClickZ Stats Should Media Planners Love Or Hate Google? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along...
Analysis: Idearc Buys Switchboard, Local Onliner Internet Yellow Pages Continues to Grow User Base, ClickZ Stats Create separate web pages for different cities/regions If your business serves multiple cities or regions, consider creating separate...
Idearc's Superpages has launched a beta trial of local video ads on its yellow pages directory. There is a clear trend in advertising as more consumers are willing to engage with videos online," Eric Chandler, president, Internet, for Idearc Media...
Idearc to Add-on SEM Services Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Social media, while still hot, wasn't the biggest topic of conversation.
Idearc to Add-on SEM ServicesIdearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Is Search to Social Media a Natural Progression?
Idearc to Add-on SEM ServicesIdearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Social Media Systems Want a snapshot of the day's search marketing news?
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Idearc, formerly a division of Verizon, acquired SEM firm Inceptor last year, and Inceptor's team is now the...
Idearc Media, the owner of the Superpages online yellow pages business that spun-off from Verizon in the fall, is beginning a TV campaign to introduce the new brand Idearc Launches TV Campaign The local search space is heating up, and now one...
Idearc Launches TV CampaignThe local search space is heating up, and now one player is moving the fight to TV. ZipLocal Brings Local Search 2.0 to CanadaThe site is a combination of Citysearch and Yellow Pages, with a lot of neat functionality, and...
Idearc Media, the owner of the Superpages online yellow pages business that spun-off from Verizon in the fall, is beginning a TV campaign to introduce the new brand to consumers and advertisers. The ads will attempt to tie together the Idearc brand...
Internet Yellow Pages such as Yellowpages.com and Idearc's Superpages have also launched user-generated content programs (albeit different than Google's move in that users are contributing content, rather than businesses themselves).
Verizon Spins Off Idearc Idearc is the newly spun off parent of local search provider SuperPages.com. The SuperPages brand, which survives the spin-off, will continue to publish Verizon yellow pages. Indeed, SuperPages sees itself not as a “yellow...
