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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to...

  2. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently with Google's algorithm. You'll want to name your ad group (see red arrows), and incorporate some sort of a promotion if you can...

  3. Search Secures Recognition as Local Business Info Provider

    Burke conducted a 2010 to 2011 study on behalf of the Local Search Association (formerly the Yellow Pages Association). The two top choices to information were the Yellow Pages and search engines. Yellow Pages saw more general use over the course...

  4. SES Toronto 2011: This is NOT Your Father's Oldsmobile

    This year, Tracy Smith, VP, Performance Marketing & Go-To-Market, Yellow Pages Group, will be the keynote speaker on Day 2. SES Toronto was held for the first time in May 2004. I was a speaker at the session on "Balancing Paid & Organic Listings.

  5. Search Week in Review for Oct. 30, 2010

    Canada's Yellow Pages Group Buys Trio Of Digital Ad Firms - paidContent Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by Search Engine Watch, as well as search news and tips from around the web.

  6. Going to SES Toronto 2010 to Keep Up-To-Date with Industry Trends and See New Products and Services

    Or, listen to Estee Langis of the Yellow Pages Group discuss attending SES Toronto 2009. Estee Langis, Yellow Pages Group, on attending SES Toronto That one of the reasons why I'm already planning to go to SES Toronto 2010.

  7. David Meerman Scott on The New Rules of Marketing and PR

    By a quick show of hands, and no formal system for counting, have answered a direct mail advertisement have gone to mainstream media to get product info have used the Yellow Pages have used Google have tapped their social network and received...

  8. Skype Dials in to Local Search

    We're currently identifying high-value categories and advertisers," said Chintaka Ranatunga, business development manager at Yellow Pages Group New Zealand, which is in trials with Skype. In other words, this extends the reach of Internet yellow...

  9. Don't Overlook Local Search Opportunities

    This is very true in other sectors, including localized PPC and Internet yellow pages. An advanced step in location search would be to integrate a location sitemap on your site, a well-developed internal linking strategy to include your locations...

  10. Improve Lead Conversions with Speed and Quality

    Compare and validate the quality of various lead sources, e.g.are search engine leads better than Internet yellow pages vs.online newspapers, etc. Value sales leads like they're invitations to sales, and they're allowing only a select group to...

  11. Getting Closer to Mobile Local Search's Day

    We'll also see it packaged in with other forms of local advertising delivered to SMBs by yellow pages, newspapers, and local search marketing firms like WebVisible and Marchex. Recent forecast data from The Kelsey Group says it's around 11 percent.

  12. Of Local Search, Love Meters, and Raking Leaves

    For the source turned to first, 50 percent choose search engines and 24 percent choose yellow pages. Small businesses showed similar results in their own local search usage: 41 percent chose search engines as the first place they turn and 31...

  13. Local Search: Where's the Love?

    Here, the traditional strengths of video (entertaining, informative, colorful, etc.marry the direct response and targeting capabilities of the Internet -- especially when joined with information-rich Internet yellow pages or city guide listings.