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  1. Dealing With Onsite Duplicate Content Issues

    If you have multiple pages that are similar, expand the pages to contain unique content or consolidate them into a single page. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Pages / Session, again helps you see whether some ages or genders engage more with your site that others. The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    They are likely coming from the Yellow Pages and local networking. While they don't like the Yellow Pages, they understand how it works (or used to work). Agencies should steer inexperienced customers into PPC first because it is most similar to...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Select the "All Pages" rule, which is one of the default rules in Google Tag Manager. It uses a regular expression to match all pages on the site (. Once you see the preview and debug message highlighted in yellow at the top of the screen, you can...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get...

  7. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    So you should always have a very well-rounded portfolio of ways to get leads whether from people walking through your door or Yellow Pages or whatever it is, because you can't count on any one channel always working out perfectly.

  8. Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

    While the keyword data was still available in Google Webmaster Tools with impressions and click-throughs, it wasn't able to be tied directly to landing pages. If you use it, you likely also know Webmaster Tools data takes several days to copy to...

  9. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    In the screen shot below, we included 3 interactions (pages): You can see as many pages (interactions) as you want. Product pages are marked out with a purple line. Our initial hypothesis was that visitors weren't getting passed the product pages...