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  1. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    In the screen shot below, we included 3 interactions (pages): You can see as many pages (interactions) as you want. Product pages are marked out with a purple line. Our initial hypothesis was that visitors weren't getting passed the product pages...

  2. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently with Google's algorithm. You'll want to name your ad group (see red arrows), and incorporate some sort of a promotion if you can...

  4. SEO Salvage Operation: Saving Websites Hurt by Google Updates

    If thin content is your problem you can add new content to all of your pages, you can try to flush out all of those pages that you created to make them into something worthwhile. You may also be able to find pages that don’t really need to exist on...

  5. 8 Elements to Test in User Reviews

    User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. Here’s an example from Bloomingdale's who use purple hearts instead of yellow stars for product ratings:

  6. Google's Confusing Unnatural Link Warnings Freak Out SEOs & Webmasters

    We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Or could “targeted action” really mean a “penalty” on individual pages? Over the weekend, Google worked on it more and Cutts...

  7. Wajam Adds Social Layer to Google With Facebook, Twitter Results

    If you search for a plumber, you might look in the Yellow Pages, but you’re also going to ask a friend and compare. Wajam launched a new social search experience today and it just might answer a lot of user criticisms about Google’s Search Plus...