Even when compared to the 15 percent who use the Internet on a weekly basis to find local business and the 7 percent who use it on a daily basis, it is still pretty surprising about the lack of Internet adoption by those trying to find local...
In the screen shot below, we included 3 interactions (pages): You can see as many pages (interactions) as you want. Product pages are marked out with a purple line. Our initial hypothesis was that visitors weren't getting passed the product pages...
Speaking of direct sales, there's also yellow pages. And in total, there are 645 million monthly views for these pages. The product updates we can expect are not just user-facing local features, but also merchant-facing tools for Pages.
A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's...
Create links on your category pages to deep pages with popular terms that you’ve gotten from your site search or referral traffic. For example, a clothing retailer may determine that a popular search term on their site is “summer dresses,” so...
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before: calling the theater and spending ten minutes listening to a recording of movies listings and show...
Data in AOL contains web and image searches (powered by Google), video (powered by Blinkx), News, Shopping, Maps, and Yellow Pages (powered by various providers). Google's algorithm works to predict search queries in real-time based on indexed web...
Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently with Google's algorithm. You'll want to name your ad group (see red arrows), and incorporate some sort of a promotion if you can...
If thin content is your problem you can add new content to all of your pages, you can try to flush out all of those pages that you created to make them into something worthwhile. You may also be able to find pages that don’t really need to exist on...
User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. Here’s an example from Bloomingdale's who use purple hearts instead of yellow stars for product ratings:
The smartphone is the new yellow pages. Again, the smartphone is the new yellow pages. Eleven million business have Facebook pages according to a recent earnings conference call with investors. Google has stated that about 1 million Places Pages...
We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Or could “targeted action” really mean a “penalty” on individual pages? Over the weekend, Google worked on it more and Cutts...
They do so within a cost envelope to compete with replacing yellow pages ads. Let’s drift back in time in just one area – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s focus, only Twitter and...
Pulitzer also added bolder headlines, more prominent illustrations, sports pages, women’s sections, and personal advice columns to the World. Today, virtually every high-quality newspaper has hired women reporters and adopted bold headlines...
Google, Bing, Yahoo, Facebook, Foursquare, Twitter, Dex, AOL, Yellow Pages, Citysearch, infogroup, Localeze and hundreds of other sites encourage businesses to submit their location information, not to mention the opportunities available in GPS...
This includes tool bar searches, Internet yellow pages (IYPs), parked domains and many other networks. If you happen to work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click.
Most industries have industry associations that offer profile pages. Yellow Door”, a PR agency One famous example of search ambiguity is Apple – are searchers looking for the corporation that sells computers, iPhones, iPods, and iPads, or are they...
If you search for a plumber, you might look in the Yellow Pages, but you’re also going to ask a friend and compare. Wajam launched a new social search experience today and it just might answer a lot of user criticisms about Google’s Search Plus...
This is followed by Internet Yellow Pages at 2.7 mins/call and paid search at 2.2 mins/call. Many local search advertisers today want performance based ad programs and advertising providers are happy to be able to monetize the leads they are...
