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  1. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  2. Google Shopping: Why PLAs Aren't So Bad for Merchants

    You'll want to name your ad group (see red arrows), and incorporate some sort of a promotion if you can, but the really important thing to remember here is to make sure the All products auto target option is selected (see yellow arrow).

  3. Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun

    These two form the two “o”s in the Google logo, the first in red and the second in yellow. Finally, the fifth door unveils a purple blob-type creature, with a crooked smile and glowing yellow eyes. The logo goes to the search engine results page...

  4. 8 Elements to Test in User Reviews

    Here’s an example from Bloomingdale's who use purple hearts instead of yellow stars for product ratings: On the product page, or on a separate one? Here’s an example of P90X where on a small snapshot of the reviews is visible on the product page...