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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Yellow represents a step the system can do. They merely needed to select their occasion, then choose from any of the bouquets grouped in that occasion page. First, a definition: Task analysis is a step-by-step analysis of the users' task, from...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. They are likely coming from the Yellow Pages and local networking. While they don't like the Yellow Pages, they understand how it...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    As you can guess, time on page is critically important for understanding a "bad" bounce rate or "low" dwell time. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do.

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    The term "Big Bird" exists in Google's Knowledge Graph as a known personality entity, so rather than looking for facts on large winged animals; Google intelligently associates a query mentioning "Big Bird" as a request for information on the large...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. Several Meetup Groups and marketing organizations in the Windy City plan to...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    Mistakes get round yellow sad faces, but you still have to get the answer right before progressing to the next problem. Landing on a page with helpful resources and links? My children homeschooled and I was nervous about being their math teacher...

  8. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. Create a holiday landing page optimized for natural and paid search, that focuses on areas that tend to be competitive drivers for in-store foot...

  9. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Within our Visitor Flow report, our "Thank You," page had become a higher trafficked page (as indicated by the yellow line and green arrow): There are visitor connection paths all over it from one page of your website to the next and making any...